2019 LUNCH & LEARN 1:30 – 3:00 p.m. Bring your lunch to these FREE seminars! WEDNESDAY, MARCH 13 – SPRINGHILL SUITES RESIDENCE INN 500 Westage Business Center Drive, Fishkill 12524 * (845) 896-8100
Tools of the Trade: Proven Ways to Get Positive Publicity Filomena Fanelli, CEO/Founder, Impact PR & Communications Wish you could harness the power of PR to highlight your small business, attract locals and tourists, or secure support or patronage for your organization, but don’t know where to start? If so, join public relations professional Filomena Fanelli for this hands-on seminar and tutorial on how to make the most of opportunities to shine the spotlight on your company. Attendees will walk away with best practices and concrete tips and templates to secure media placements, get events listed in regional calendars, capitalize on key moments – and better understand what news outlets expect and how to best respond to inquiries. WEDNESDAY, MARCH 20 – THE BEEKMAN ARMS 6387 Mill St. Rhinebeck NY 12572 * (845) 876-7077
Search Engine Optimization – What is it and why is it so important to every business? Jason Finkelberg, President, Townsquare Media Hudson Valley If you own a business and have a website, you surely have been told that you need a strong SEO strategy. Fine, but what is SEO and what’s involved? The old adage, “if you build it, they will come” does not necessarily apply to your website. Constructing a pretty website does not guarantee anyone will visit it. That’s where search engine optimization comes in. Townsquare Media will demystify SEO and outline the different components that go into a successful strategy. WEDNESDAY, MARCH 27 – COUSINS ALE WORKS 1582 Route 9 (rear of building), Wappingers Falls 12590 * (845) 293-2739
Using Google’s Free “My Business” Tools Melaine Rottkamp, Vice President, Dutchess Tourism, Inc. Google dominates the market when it comes to online searches and maps. Learn how to “claim your business” and improve the completeness, quality, and accuracy of your business content across Google Maps, Destination & Travel Guide pages, and the Google Trips app. Help potential customers find you and turn them into actual visitors with engaging and enticing content including videos, photos, events and special offers. Engage with searchers by replying to reviews, and answering questions posted to your Knowledge Profile. This session will offer step-by-step instructions to make sure you’re up to speed on this major platform. WEDNESDAY, APRIL 3 – VINO AT CREW RESTAURANT & BAR 2290 South Road (Route 9), Poughkeepsie 12601 * (845) 462-8900
How to Be Film-Friendly - The Ins & Outs of Working with Film & Television Productions Nick Pray, Assistant Location Manager, HBO’s “I Know This Much is True” Nick’s experience working with locations runs the gamut from the HBO series Boardwalk Empire, to indie films like Paterson and You Were Never Really Here, to the blockbuster Avengers: Infinity War. In this session, he will share insights about what location scouts look for and ways you can successfully work with productions. Join us for this informative presentation and Q&A.
Come to one or come to all! Please RSVP to: http://bit.ly/2019LunchLearn For questions contact: Melaine Rottkamp:
[email protected] * (845) 463-5432 3 NEPTUNE ROAD, SUITE A11A, POUGHKEEPSIE, NEW YORK 12601 845/463-4000 ● 800/445-3131 ● www.dutchesstourism.com The programs provided by this agency are partially funded by monies received from the County of Dutchess.
