PROPERTY MANAGEMENT SOFTWARE - saimgs.com

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PROPERTY MANAGEMENT SOFTWARE March 2017

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CONTENTS 4

Introduction

6

Defining Property Management Software

7

The Quadrant

8

Property Management Frontrunners Index

34

Runners Up

38

Methodology Basics

FRONTRUNNERS 9 ResMan 10 Buildium 11

Rent Manager

12

AppFolio Property Manager

13

Rentec Direct

14

ProLease Lease Admin

15

MRI Residential Management

16

TENANT File

17

Propertyware

18

Property Matrix

19

Condo Manager

20

SimplifyEm Property Management

21

Total Management

22 TenantCloud 23

MRI Commercial Management

24

Yardi Genesis²

25 Hemlane 26

Quicken Rental Property Manager

27 RentPost 28

TOPS [ONE]

29

LandlordTracks Management Software

30

Property Boulevard

31

Property Manager Cloud

32

TrueRent

33

SKYLINE Software

INTRODUCTION

T

his FrontRunners analysis is a data-driven assessment identifying products in the Property

Management software market that offer the best capability and value for small businesses. For a given market, products are evaluated and given a score for the capability (x-axis) and value (y-axis) they bring to users. FrontRunners then plots the top 25-30 products in a quadrant format. In the Property Management FrontRunners infographic, the Capability axis starts at 2.70 and ends at 4.50, while the Value axis starts at 2.70 and ends at 4.50. To be considered for the Property Management FrontRunners, a product needed a minimum of 10 user reviews, a minimum capability user rating score of 2.25 and a minimum value user rating score of 2.25. In most cases, we evaluate hundreds of products and feature only 20-30 as FrontRunners; thus, all products that qualify as FrontRunners are top performing products in their market.

MARCH 2017

4

I ntroduction

Each product falls within a designated quadrant based on their axis scores. Dependent on the specific needs of the software buyer, a product placed in any quadrant category could be a good fit. QUADRANT CATEGORIES: »» Upper Right = Leaders: Leaders are all-around strong products. They offer the highest value and capability in that market. »» Upper Left = Masters: Masters may have fewer capabilities, but end users value those capabilities highly. Depending on the functionality needed, a product positioned in the Masters quadrant might be a better option to consider than products positioned in other quadrants. »» Lower Right = Pacesetters: Pacesetters may offer a strong set of capabilities, but are not rated as high on value. For example, a Pacesetter might have a breadth of functionality at a higher price point. »» Lower Left = Contenders: Contenders are strongperforming products that have not yet achieved the value and capability of the products in the other quadrants. For example, products in this quadrant may be more suited for companies that need more specialized functionality that comes at a price.

MARCH 2017

5

DEFIN I NG PR OPE RT Y M A NA GEMENT SO F T WAR E

P

roperty Management software helps property managers oversee their daily operations,

providing a centralized location where managers with multiple properties can view all of them at once. Software Advice’s FrontRunners quadrant is focused on the North American Property Management software market. We identify this set of core capabilities for the Property Management software category: tenant and lease tracking. In addition, we identify several related features that organizations purchasing Property Management software may also need or wish to consider: accounting, maintenance management, budgeting and forecasting, tenant portal, contact management, credit check, insurance management, landlord database, late fee calculation, online payments, owner portal, portfolio management, tax management, vacancy tracking and website management.

MARCH 2017

6

THE QUADR ANT Masters

Rent Manager

AppFolio Property Management

Leaders Buildium ResMan

Rentec Direct Propertyware

TENANT File ProLease Lease Admin

Total Management

MRI Residential Management Condo Manager

Quicken Rental Property Manager

TenantCloud Property Matrix

MRI Commercial Management

SimplifyEM Property Management Hemlane

Value Score

TOPS [ONE] TrueRent Property Manager Cloud SKYLINE Software

Yardi Genesis²

RentPost

Contenders

LandlordTracks Management Software Property Boulevard

Pacesetters

Capability Score

All products that qualify as FrontRunners are top performing products in their market.

MARCH 2017

7

P R O PERT Y M ANAGE M E NT F R ONTRU NNE RS INDE X 9 ResMan 10 Buildium 11

Rent Manager

12

AppFolio Property Manager

13

Rentec Direct

14

ProLease Lease Admin

15

MRI Residential Management

16

TENANT File

17

Propertyware

18

Property Matrix

19

Condo Manager

20

SimplifyEm Property Management

21

Total Management

22 TenantCloud 23

MRI Commercial Management

24

Yardi Genesis²

25 Hemlane 26

Quicken Rental Property Manager

27 RentPost 28

TOPS [ONE]

29

LandlordTracks Management Software

30

Property Boulevard

31

Property Manager Cloud

32

TrueRent

33

SKYLINE Software

MARCH 2017

8

RE SM AN

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

4.42

VALUE

4.32

Capability User Rating

4.86

Value User Rating

4.89

Functionality Breadth

4.30

Adoption Score

3.75

Features

3.60

Customer Base

3.90

Integrations

5.00

Reviews Volume

2.70

Confidence Score

3.68

Google Searches

4.20

Customer Base

3.90

Skills Base

3.90

Employee Base

3.40

Customer Growth

4.70

Employee Growth

2.70

MARCH 2017

9

B U ILDIUM

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

4.27

VALUE

4.42

Capability User Rating

4.29

Value User Rating

4.32

Functionality Breadth

4.65

Adoption Score

4.52

Features

4.40

Customer Base

4.60

Integrations

4.90

Reviews Volume

5.00

Confidence Score

3.88

Google Searches

3.70

Customer Base

4.60

Skills Base

4.60

Employee Base

3.90

Customer Growth

3.40

Employee Growth

3.60

MARCH 2017

10

RENT M ANAGE R

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.87

VALUE

4.47

Capability User Rating

4.07

Value User Rating

4.12

Functionality Breadth

3.30

Adoption Score

4.82

Features

4.40

Customer Base

4.90

Integrations

2.20

Reviews Volume

4.40

Confidence Score

4.03

Google Searches

4.70

Customer Base

4.90

Skills Base

5.00

Employee Base

4.10

Customer Growth

2.70

Employee Growth

4.40

MARCH 2017

11

APPFOLIO PROPERTY MANAGER FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.70

VALUE

4.38

Capability User Rating

4.03

Value User Rating

4.03

Functionality Breadth

2.50

Adoption Score

4.73

Features

3.60

Customer Base

5.00

Integrations

1.40

Reviews Volume

4.90

Confidence Score

4.23

Google Searches

3.70

Customer Base

5.00

Skills Base

4.90

Employee Base

4.60

Customer Growth

4.10

Employee Growth

3.20

MARCH 2017

12

RENTE C DIR E CT

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.76

VALUE

4.23

Capability User Rating

4.61

Value User Rating

4.74

Functionality Breadth

2.70

Adoption Score

3.72

Features

3.20

Customer Base

3.70

Integrations

2.20

Reviews Volume

4.60

Confidence Score

3.13

Google Searches

3.10

Customer Base

3.70

Skills Base

3.60

Employee Base

2.20

Customer Growth

2.70

Employee Growth

3.90

MARCH 2017

13

PR OL EA SE LE ASE AD MIN FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.77

VALUE

3.97

Capability User Rating

4.62

Value User Rating

4.73

Functionality Breadth

2.30

Adoption Score

3.20

Features

1.20

Customer Base

4.40

Integrations

3.40

Reviews Volume

1.00

Confidence Score

3.55

Google Searches

1.00

Customer Base

4.40

Skills Base

4.20

Employee Base

2.40

Customer Growth

3.70

Employee Growth

3.70

MARCH 2017

14

MRI RESIDENTIAL MANAGEMENT FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.73

VALUE

3.89

Capability User Rating

4.03

Value User Rating

4.07

Functionality Breadth

3.05

Adoption Score

3.72

Features

1.90

Customer Base

4.10

Integrations

4.20

Reviews Volume

3.60

Confidence Score

3.80

Google Searches

1.70

Customer Base

4.10

Skills Base

4.40

Employee Base

4.20

Customer Growth

2.20

Employee Growth

4.70

MARCH 2017

15

TENANT FILE

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.65

VALUE

3.97

Capability User Rating

4.24

Value User Rating

4.71

Functionality Breadth

3.85

Adoption Score

3.23

Features

3.60

Customer Base

3.40

Integrations

4.10

Reviews Volume

2.70

Confidence Score

2.25

Google Searches

3.10

Customer Base

3.40

Skills Base

3.40

Employee Base

1.00

Customer Growth

3.60

Employee Growth

1.00

MARCH 2017

16

PROPE RT Y WAR E FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: MASTERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.51

VALUE

3.95

Capability User Rating

3.50

Value User Rating

3.46

Functionality Breadth

2.90

Adoption Score

4.45

Features

4.40

Customer Base

4.70

Integrations

1.40

Reviews Volume

4.20

Confidence Score

4.15

Google Searches

3.70

Customer Base

4.70

Skills Base

4.70

Employee Base

4.90

Customer Growth

3.90

Employee Growth

3.10

MARCH 2017

17

PROPERT Y M ATR IX FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: PACESETTERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.96

VALUE

3.49

Capability User Rating

4.58

Value User Rating

4.54

Functionality Breadth

3.95

Adoption Score

2.43

Features

4.20

Customer Base

2.40

Integrations

3.70

Reviews Volume

1.90

Confidence Score

2.75

Google Searches

3.10

Customer Base

2.40

Skills Base

2.40

Employee Base

2.60

Customer Growth

2.60

Employee Growth

3.40

MARCH 2017

18

CON DO MANAGE R FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: LEADERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.71

VALUE

3.70

Capability User Rating

4.59

Value User Rating

4.70

Functionality Breadth

3.30

Adoption Score

2.70

Features

3.20

Customer Base

2.60

Integrations

3.40

Reviews Volume

2.20

Confidence Score

2.35

Google Searches

3.60

Customer Base

2.60

Skills Base

2.60

Employee Base

1.90

Customer Growth

1.00

Employee Growth

3.90

MARCH 2017

19

SIMPLIFYEM PROPERTY MANAGEMENT FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: PACESETTERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.69

VALUE

3.41

Capability User Rating

4.44

Value User Rating

4.43

Functionality Breadth

4.05

Adoption Score

2.38

Features

4.40

Customer Base

1.00

Integrations

3.70

Reviews Volume

4.10

Confidence Score

1.83

Google Searches

4.40

Customer Base

1.00

Skills Base

1.90

Employee Base

3.10

Customer Growth

1.00

Employee Growth

2.20

MARCH 2017

20

TOTA L MANAGE ME NT FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: MASTERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.18

VALUE

3.87

Capability User Rating

4.02

Value User Rating

4.12

Functionality Breadth

1.30

Adoption Score

3.62

Features

1.20

Customer Base

3.10

Integrations

1.40

Reviews Volume

4.70

Confidence Score

3.38

Google Searches

4.60

Customer Base

3.10

Skills Base

3.10

Employee Base

3.20

Customer Growth

2.20

Employee Growth

5.00

MARCH 2017

21

T ENANTC LOUD

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.45

VALUE

3.46

Capability User Rating

4.14

Value User Rating

4.27

Functionality Breadth

2.45

Adoption Score

2.65

Features

2.70

Customer Base

2.70

Integrations

2.20

Reviews Volume

3.40

Confidence Score

3.08

Google Searches

1.70

Customer Base

2.70

Skills Base

2.70

Employee Base

2.90

Customer Growth

2.10

Employee Growth

4.60

MARCH 2017

22

MRI COMMERCIAL MANAGEMENT FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.43

VALUE

3.43

Capability User Rating

3.70

Value User Rating

3.69

Functionality Breadth

2.70

Adoption Score

3.17

Features

1.20

Customer Base

3.60

Integrations

4.20

Reviews Volume

2.70

Confidence Score

3.60

Google Searches

1.70

Customer Base

3.60

Skills Base

3.70

Employee Base

4.20

Customer Growth

1.90

Employee Growth

4.70

MARCH 2017

23

YA RDI GE NE SIS² FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: PACESETTERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.62

VALUE

3.11

Capability User Rating

3.70

Value User Rating

3.52

Functionality Breadth

3.70

Adoption Score

2.70

Features

2.70

Customer Base

2.10

Integrations

4.70

Reviews Volume

2.60

Confidence Score

3.40

Google Searches

5.00

Customer Base

2.10

Skills Base

2.20

Employee Base

4.70

Customer Growth

4.40

Employee Growth

2.40

MARCH 2017

24

HE M L ANE

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.42

VALUE

3.24

Capability User Rating

4.89

Value User Rating

4.98

Functionality Breadth

1.60

Adoption Score

1.50

Features

2.20

Customer Base

1.60

Integrations

1.00

Reviews Volume

1.60

Confidence Score

2.30

Google Searches

1.00

Customer Base

1.60

Skills Base

1.60

Employee Base

1.70

Customer Growth

4.90

Employee Growth

1.00

MARCH 2017

25

QUICKEN RENTAL PROPERTY MANAGER FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.01

VALUE

3.57

Capability User Rating

3.68

Value User Rating

3.68

Functionality Breadth

1.20

Adoption Score

3.45

Features

1.00

Customer Base

2.90

Integrations

1.40

Reviews Volume

3.60

Confidence Score

3.50

Google Searches

4.90

Customer Base

2.90

Skills Base

3.20

Employee Base

3.70

Customer Growth

3.20

Employee Growth

4.20

MARCH 2017

26

RENTPOST

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.36

VALUE

3.20

Capability User Rating

4.47

Value User Rating

4.79

Functionality Breadth

2.20

Adoption Score

1.62

Features

2.20

Customer Base

1.90

Integrations

2.20

Reviews Volume

1.00

Confidence Score

2.30

Google Searches

1.70

Customer Base

1.90

Skills Base

1.60

Employee Base

1.90

Customer Growth

4.40

Employee Growth

1.00

MARCH 2017

27

TOPS [O NE ]

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.18

VALUE

3.25

Capability User Rating

3.94

Value User Rating

3.64

Functionality Breadth

2.05

Adoption Score

2.85

Features

1.90

Customer Base

3.20

Integrations

2.20

Reviews Volume

3.90

Confidence Score

2.78

Google Searches

1.00

Customer Base

3.20

Skills Base

2.90

Employee Base

3.60

Customer Growth

1.70

Employee Growth

2.60

MARCH 2017

28

L ANDLO R D T R ACKS MANAGEMEN T SO F T WAR E FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.38

VALUE

2.88

Capability User Rating

4.18

Value User Rating

4.26

Functionality Breadth

4.10

Adoption Score

1.50

Features

3.60

Customer Base

1.20

Integrations

4.60

Reviews Volume

3.20

Confidence Score

1.05

Google Searches

1.00

Customer Base

1.20

Skills Base

1.20

Employee Base

1.00

Customer Growth

1.00

Employee Growth

1.00

MARCH 2017

29

PROPERT Y BOULE VAR D FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.37

VALUE

2.74

Capability User Rating

4.02

Value User Rating

3.59

Functionality Breadth

2.45

Adoption Score

1.88

Features

2.70

Customer Base

2.20

Integrations

2.20

Reviews Volume

1.00

Confidence Score

3.00

Google Searches

1.70

Customer Base

2.20

Skills Base

2.10

Employee Base

2.70

Customer Growth

4.20

Employee Growth

2.90

MARCH 2017

30

PR O PERT Y M ANAGE R C LOU D FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

3.25

VALUE

2.75

Capability User Rating

4.35

Value User Rating

4.02

Functionality Breadth

2.20

Adoption Score

1.48

Features

2.20

Customer Base

1.60

Integrations

2.20

Reviews Volume

1.60

Confidence Score

2.13

Google Searches

1.70

Customer Base

1.60

Skills Base

1.20

Employee Base

1.00

Customer Growth

4.90

Employee Growth

1.00

MARCH 2017

31

TRU E R E NT

FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

2.78

VALUE

2.97

Capability User Rating

4.48

Value User Rating

4.57

Functionality Breadth

1.10

Adoption Score

1.38

Features

1.20

Customer Base

1.20

Integrations

1.00

Reviews Volume

2.20

Confidence Score

1.05

Google Searches

1.70

Customer Base

1.20

Skills Base

1.00

Employee Base

1.00

Customer Growth

1.00

Employee Growth

1.00

MARCH 2017

32

SKY L IN E SO F T WAR E FRONTRUNNERS SCORECARD

QUADRANT PLACEMENT: CONTENDERS The scores below are based on numeric value between 1 and 5.

CAPABILITY

2.73

VALUE

2.86

Capability User Rating

2.27

Value User Rating

2.34

Functionality Breadth

2.90

Adoption Score

3.37

Features

4.40

Customer Base

4.20

Integrations

1.40

Reviews Volume

1.90

Confidence Score

3.50

Google Searches

1.70

Customer Base

4.20

Skills Base

4.10

Employee Base

5.00

Customer Growth

2.70

Employee Growth

2.10

MARCH 2017

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RUNNERS UP

P

roviders listed as Runners Up were considered

for inclusion in the quadrant, but were ultimately

not included for one or more reasons: they did not have enough reviews; they did not meet the reviews score minimum; they did not meet the ultimate Value and Capability minimum scores; or they did not meet our functionality requirements for the market. 123Landlord.com

Budgetrac

360PropertyManager

BudgeTrac LEAD

365villas

CiiRUS

AMTdirect

ComVibe

Angus AnyWhere

CoStar Real Estate Manager

Apartment ManagerXP

Easy Rental Software

ARGUS Enterprise

Easy Storage Solutions

Arthur

Entrata

Avantio

Escapia

Barefoot Agent

EstatePlus

BistroStays

FlatsWire

Bookalet

Frontdesk Anywhere

Bookerator

GENKAN

Bookerville

Greenhouse PM

BookingPal

GT Metro

BookingSync

Guesty

Bookster

Hostaway

MARCH 2017

34

Hotelogix

ManageGo

I-Pro Booking System

MDS Explorer

In4Suite

MRI Bostonpost

Info Tracker

MRI Software

Infor Property Management

MyCommunity

iPM CRM

MyRent

IQWARE PMS

MyVR

iStateSoft Property Manager

MyVRMS

Jenark Property Management

Nooch for Landlords

Kigo Klik

OneRooftop OneSite

Landlord Sidekick

Online Property Management Software

LandlordMax

OnSite Property Manager

LeaseEagle for Retail Tenants

Orbirental

LeaseQuery Leasetool

OwnerReservations.com Palace

LeaseWave Suite

PapayaPods ProManagement

LiveRez

PCHomes

Lodgify

PHPjabbers Vacation Rental

Lodgix.com

Point2 Property Manager

LxIWMS and LxLseMod

Portfolio Manager

Magarental

PriceLabs

Magpie Property Management

ProNest

Maisonette

MARCH 2017

Prop PMS Propertify Cloud

35

Property Maintainer

RIS Property Management

Property Meld

RMS

Property Studio

RNS Vacation Rental Software

Property-xRM Property360 PropertyBoss PropertyBoulevard Pruvan Real Estate Script Real Home Finders RealPage RealTimeRental.com RealtyJuggler RedSandz Reflex Booking RemoteLandlord Rent Magic 2.0 Rentables Rentals United Rentberry Rentivo RentMonitor RentPost

RoomKeyPMS roomMaster Rosmiman IWMS Sakaar REMS Shiftsuite Simplified Rental Skyware Smart Building Apps Smart Housing Smart Property Systems Soft4Leasing Soft4RealEstate Spacebase Spectra stays storEDGE Streamline Tenant File Property Management Software

Rerun

Tenant Management Software

ResBookPro

Tenant Pro

Resnexus

The Property

MARCH 2017

36

Tokeet Track Trekadoo Turbo Tenant Uplisting Vacation Rental Script Vacation Rental Software Vacation Rental Tracker Plus Vacation RentPro VacationsPal ValencePM Vi-Pro MIS Village Management Software Visual Lease Visual Matrix PMS VivaRESA VR Manager Pro Vreasy Weather Defender WebRezPro Yardi Store Advantage Yardi Store Enterprise Yardi Voyager YesBookit

MARCH 2017

37

ME THODOLOGY BASICS

T

he FrontRunners methodology assesses and calculates a score for products on two primary

dimensions: Capability on the x-axis and Value on the y-axis. THE CAPABILITY SCORE IS AN OVERALL WEIGHTED AVERAGE OF SCORES INCLUDING: »» End-user ratings of one to five stars on the product’s functionality. »» End-user ratings of one to five stars on the product’s ease of use. »» End-user ratings of one to five stars on the product’s customer support. »» A score, relative to other products in the market, for the product’s inclusion of key functionality for the software category. »» A score, relative to other products in the market, representing the number of other products that integrate with it.

MARCH 2017

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M ethodology B asics

THE VALUE SCORE IS AN OVERALL WEIGHTED AVERAGE OF SCORES INCLUDING: »» End-user ratings of one to five stars on overall satisfaction with the product. »» End-user ratings of one to five stars on how valuable users consider the product to be relative to its price. »» End-user ratings of one to five stars on how likely they are to recommend the product to others. »» A score, relative to other products in the market, for the size of the product’s customer base. »» A score, relative to other products in the market, for the number of professionals in the market who have experience with the product (e.g., users, developers, administrators). »» A score, relative to other products in the market, representing the total number of user reviews across the three Gartner web properties. »» A score, relative to other products in the market, representing the average number of times per month internet users search for the product on Google.

MARCH 2017

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M ethodology B asics

Markets are defined by a core set of functionality, and products considered for, and included in, FrontRunners must offer that core set of functionality. Additional related functionality can contribute to the capability score for a product. To qualify for consideration in FrontRunners for a software category, a product must have a minimum number of unique, user-submitted product reviews across the three Gartner Digital Markets web properties: softwareadvice.com, capterra.com and getapp.com. The minimum number of reviews required per product may differ by category, but will generally be between 10 and 20 unique reviews.

MARCH 2017

40

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