travel
STUDIO 04, 340 gore street, Fitzroy, VIC 3065 p. 03 9486 0550 www.grincreative.com.au
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Extreme campaign May 2009 To shift Aurora’s profile from being ‘polar based’ to ‘remote destination exploration’, Grin has used the tagline “Extreme nature, Extreme Antarctica”. The photography ensures that there is a very clear concept of the remoteness in the pictured expedition. The landscape offers an inspirational and must see attitude. The adverts have been rolled across a diverse mix of printed media.
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© Grin Creative 2011
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Self-published travel magazine March 2004 If you see a gap, fill it. That’s what Grin Creative did with get lost! magazine. We took a look at newsstands and it was clear that whilst the numbers of independent travellers were growing there wasn’t any travel title geared toward them. Grin has been responsible for the design, the content and generating the advertising sales. It is produced solely in-house. This project has enabled other doors to be opened, client-wise.
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© Grin Creative 2011
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Identity June 2002 & April 2009 Intrepid Travel looked to Grin to create a refreshed logo without losing the heritage of the business. The solution involved rejuvenating their old logo and bringing the travel aspect into greater focus. The circle reflects notions of travel and there is a global awareness element to the new look. Then in 2009, Intrepid Travel and whl.travel joined forces to create Urban Adventures, a new style of travel experience, for which again, Grin was asked to design the logo.
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3 Online application* *Website not designed by Grin Creative
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© Grin Creative 2011
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Identity implementation July 2008 Grin found the perfect solution to create a fresh new visual identity for the Lattitude Global Volunteering brand. The use of bold colour and a free flowing, illustrative type treatment were combined to create a youthful, hands-on feel to the visual collateral, directly appealing to the demographic. After successfully answering the brief, Grin designed all printed and online collateral, including advertising and promotional elements.
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© Grin Creative 2011
Think you’ve seen it all? campaign September 2009 Working in line with an established style guide, Grin pitched to design the new campaign for the PNG Tourism Authority. With a solid background in travel, Grin was able to create a commercially viable and effective concept. The campaign kicked off with primary placements in travel press and major newspapers as well as an online presence, achieving excellent cut-through and helping to raise brand awareness in the Australian market. The campaign was designed to maintain visual consistency within the brand as well speak to a very specific target audience.
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© Grin Creative 2011
Find your spirit campaign July 2007 The Tourism Authority of Thailand approached us in 2007 wanting a fresh campaign to increase the awareness of Thailand as a holiday destination as well as a re-launch, following the Tsunami devastation. While researching, we discovered that there truly is something for everyone in Thailand, so we tailored one design and applied this to three messages: the spirit of pleasure, romance and adventure. The wave shape from the logo was the key element with great imagery, approachable type and vivid colours creating a luminous invitation to travel to Thailand.
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“I initially met Justin Jamieson through our advertising with Get Lost Magazine. As we were looking for a new focus for Thailand we asked Grin Creative to provide some ideas. We have found their research and design to be most effective. Grin Creative have been a pleasure to deal with. They made us feel like we are their only client.”
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Pongsak Kanittanon PR Manager Tourism Authority of Thailand
© Grin Creative 2011
