MARKETING MANAGEMENT
MARKETING MANAGEMENT ID
EN
Menjawab Masalah Apa
Problems To Be Addressed
Dinamika pasar saat ini baik di level B2B maupun B2C telah berkembang sedemikian rupa sehingga dibutuhkan strategi pemasaran yang jitu serta teknik bauran pemasaran yang tepat agar dapat menyentuh kebutuhan dan keinginan pelanggan. Peta persaingan yang kian ketat juga mempengaruhi strategi dan taktik pemasaran untuk dapat mengenali dan memenuhi kebutuhan pelanggan, agar perusahaan lebih unggul dari pesaing.
The dynamics of the market these days, either in B2B or B2C level, had developed so high that it calls for an accurate marketing strategy as well as applied marketing mix techniques, to fulfill customer’s needs and demand. The growing tight competition scenario also contributes to the formulating of marketing strategies and tactics in order to recognize customers’ needs and to perform better than competitors.
Manfaat Apa yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: • Memahami berbagai istilah, definisi, prinsip dan isu strategis dalam konsep pemasaran • Memahami langkah – langkah dalam merencanakan dan menjalankan strategi pemasaran • Memahami langkah – langkah pokok dalam mengembangkan kebijakan bauran pemasaran (marketing mix)
Apa Saja yang Dibahas • • • • • • •
Pengertian isu – isu dalam pemasaran Skenario produk – pasar dan bauran pemasaran Strategi produk Strategi harga Strategi distribusi Strategi komunikasi Simulasi penerapan konsep pemasaran
Siapa yang Perlu Ikut • • • • • • • • •
Manajer pemasaran Manajer produk Manajer merk / brand Manajer wilayah atau cabang Manajer penjualan Supervisor penjualan Staf pemasaran & penjualan Staf perusahaan yang terlibat dalam kegiatan pemasaran. Manajer dan staf dengan rencana rotasi / promosi / penugasan ke departemen pemasaran / penjualan
Metode Pelatihan • • •
Having attended this program, the participants are expected to be able to: • Understand different terms, definitions, principles and strategic issues in marketing concept • Understand the fundamental steps in planning and executing marketing strategy • Understand the fundamental steps in developing marketing mix policies
Subjects Covered • • • • • • •
Overview and comprehension of issues in marketing management Product-Market Scenario and Marketing Mix Product Strategy Pricing Strategy Distribution Strategy Communication Strategy Marketing Simulation / Game
Who Should Attend • • • • • • • • •
Marketing Manager Product Manager / Supervisor Brand Manager / Supervisor Branch Manager Business Development Manager Sales Supervisors Marketing & Sales Staffs All Staffs responsible for marketing activities Managers and staffs with future placement into marketing designations
Delivery Method • • •
Lecturing Case Discussion Marketing Game
Lecturing Diskusi kasus Marketing Games
IDR 5.300.000
93
Objectives
Marketing Management
Executive Development Program
12-14 Mar
09-11 Jul
10-12 Sep
26-28 Nov
DECISION SCIENCE
Program
Jan
01. Strategic Decision Making
Feb
Mar
27-28
02. Minaut Indonesia - Problem Solving and Decision Making 03. Practical Problem Solving
28 Jan - 01 Feb
11-15
22-26
07-08
05-06
10-11
04. Creative Thinking Technique
May
01-02
20-21
05. HR for Non HR Managers 28 Jan - 01 Feb
11-15
07. Comprehensive Job Analysis
Jul
Aug
Sep
24-25 15-16
17-18
21-22
21-22
19-23
Participants Spv Mgr Sr Mgr
Price
04-05
16
2
5.800.000
16-20
40
5
8.400.000
18-19
16-17
13-14
11-12
16
2
4.800.000
03-04
27-28
16
2
4.900.000
16
2
4.500.000
40
5
7.000.000
24
3
5.200.000
20
2.5
5.800.000
16
2
5.200.000
06-07 16-20
14-18
11-15
09-13
25-27 01-03
01-02
Hours Days Staff
18-22
07-08
08-12
Dec
21-25
07-08
08-12
Nov
23-27
12-14
09. Evaluating Training Program 10. Measuring Return On Training Investment - ROTI
Oct
09-10
01-05 26-30 29 Jul - 02 Aug
24-26
08. Designing Training Program
24-25
23-24
10-11
30-31
10-12
16
2
5.200.000
11. Remuneration Management
27-29
31 Jul - 02 Aug
27-29
24
3
5.400.000
12. Industrial Relations Conflict Resolution
05-06
28-29
20-21
16
2
4.800.000
16
2
5.200.000
20
2.5
5.500.000
27-28
16
2
5.500.000
20-22
24
3
5.200.000
16
2
5.200.000
32
4
7.900.000
24
3
5.700.000
24
3
5.700.000
17-19
24
3
5.700.000
09-13
40
5
10.000.000
24
3
5.500.000
20
2.5
5.100.000
16
2
5.000.000
07-08
13. Designing Competency Model
29-30
14. Competency Based Recruitment & Selection
20-22
15. Practical Behavior Based Interview
27-28
16. Designing Learning Program
28-29 15-16
04-05
20-22
17. Talent Management
17-18 08-10
14-16
13-14
08-09
11-12
03-04
18. Human Capital Management Certification (HCMC)
22.000.000
- Modul 1 : Aligning HCM Strategy and Corporate Strategy
12-15
- Modul 2 : Acquisition and Develop the Right Employee
17-20 10-12
- Modul 3 : Retain the Best Employee
16-18 21-23
- Modul 4 : Increase Employee Engagement 19. Assessment Center Assessor Certification
20. Design Thinking For Innovation
STRATEGIC MANAGEMENT
Jun
24-25
06. Human Resources Management
HUMAN RESOURCE MANAGEMENT
Apr
17-19 25 Feb - 01 Mar 28 Jan - 01 Feb 25-29
07-11
13-15
06-08 20-22
14-16
08-09 13-15
28. Integrated Risk Management
09-11
29. Innovation Strategy
25-27
10-12
13-14
27. Feasibility Study
11-12 21-23
25. Business Model Canvas
04-08
16-18
29-30 27-28
31. Managing Innovation For Growth
09-13
27-29
24. Managing Organizational Change
30. Product Innovation Management
05-09
07-09
22. Pricing Strategy
26. Business Process Mapping
01-05
NEW
21. Business Acumen 23. Company Strategic Planning
13-15
05-06 26-28
20
2.5
7.000.000
16
2
5.500.000
23-25
20
2.5
5.500.000
04-05
04-05
16
2
5.000.000
18-20
11-13
20
2.5
6.500.000
17-19
20
2.5
6.500.000
16
2
6.500.000
20-22
24
3
5.800.000
06-08
24
3
5.800.000
17-19
09-11
24-25
16-17 07-09
24-26
30 Oct - 01 Nov 02-03
PERSONAL EFFECTIVENESS
Program
Jan
Feb
32. Enhancing Your Personal Effectiveness
Mar
19-21
07-09
34. Report Writing 06-08 30-31
13-14 27-28
39. Strengthening Your Leadership Talent
22-23
2.5
4.800.000
20
2.5
5.000.000
19-21
20
2.5
5.000.000
27-28
16
2
5.000.000
16
2
4.500.000
13-14
16
2
5.000.000
19-21
24
3
5.000.000
16
2
4.500.000
20
2.5
4.800.000
24
3
4.500.000
48
5
7.500.000
24
3
6.200.000
13-15
20
2.5
5.100.000
26-28
24
3
5.300.000
16
2
5.500.000
20
2.5
5.500.000
16
2
5.000.000
16-18
20
2.5
5.500.000
23-25
20
2.5
5.200.000
16
2
4.500.000
20
2.5
5.500.000
20
2.5
5.200.000
20
2.5
4.400.000
20
2.5
6.500.000
16
2
5.300.000
29-30
07-08
09-10
21-23
30-31 18-20 04-06
04-06
29 Jul - 02 Aug
28 Oct - 01 Nov
16-18
02-04
03-05 09-11
10-12
29-30
48. Customer Satisfaction Management 20-21
28-30
20-22
22-23
50. Marketing Channel Strategy
09-10
10-12
51. Sales Management
15-17
27 Feb - 01 Mar 01-02
21-22 07-09
30 Jan - 01 Feb
54. Applied Marketing Research
30 Jul - 01 Aug
03-05
01-03
03-05
57. Finnon : Profit Planning & Capital Budgeting
10-12
21-23
16-18
27-28
58. Working Capital Management
05-06
60. Budgeting
27-28
07-08
61. Financial Statement Analysis
07-08
14-15
23-25
01-02 12-15
08-10
05-07 26-28
22-24
06-07 24-25
15-16 25-26
17-18
17-19
12-13
31 Jul - 02 Aug
05-06 02-03
09-12 10-12
20-21
10-12 04-05
19-21
64. Forensic Accounting & Fraud Investigation
03-05
13-15 14-16 28-29
59. Effective Cost Management
62. Financial Projection & Valuation
05-07 13-15
55. Finnon : for Public Sector 12-14
11-12
26-27
27-29
29-31
17-19
25-26
24-26
49. Customer Service Orientation Enhancement
52. Salesmanship
FINANCIAL MANAGEMENT
20
09-11
12-14
Price
18-20
16-17
45. Building Brand Equity and positioning
Participants Spv Mgr Sr Mgr
10-12 23-25 02-03
20-22
Hours Days Staff
5.000.000
10-12
15-17
47. Building Service Culture
Dec
2
14-15
43. Upgrowth Program for Manager Marketing and Supervisor
46. Marketing Management
Nov
16
31 Jul - 01 Aug
13-15
44. Advance Competitive Marketing Strategy
Oct
24-26
27-29
42. Developing Digital & Social Media Strategies for Business
65. Financial Aspects on Feasibility Study
23-25
22-23
41. Designing an Exceptional Customer Experience
63. Internal Audit
Sep
30-31
16-18 01-02
38. Interpersonal Softskills
Aug
14-16
19-21
37. Stress Management
56. Finnon : Understanding Financial Statement
Jul
10-12
35. Powerful Business Presentation
53. Negotiation Skill for Business
Jun
10-11
40. Direct & Database Marketing
MARKETING MANAGEMENT
May
05-06
33. Effective Business Communication
36. Time Management
Apr
04-05
16
2
5.200.000
18-20
20
2.5
5.200.000
10-11
16
2
5.500.000
04-05
16
2
6.200.000
16
2
5.400.000
29 Oct - 01 Nov
32
4
5.800.000
21-23
27-29
24
3
5.800.000
31 Jul - 01 Aug
20-21
16
2
5.000.000
GENERAL MANAGEMENT
Program
Jan
Feb
Mar
Apr
May
- Online Program
Aug
Sep
01 Jul - 02 Aug
Oct
Nov
Dec
12-14
26-28
68. Key Performance Indicators
05-06
69. Office Management
20-22
09-11 07-08
15-16 17-19 01-02
70. Filing Management 71. Designing Standard Operating Procedure (SOP)
20-21
29-30
72. Management for Professional Secretary
13-15
24-26
03-04
04-05
76. Starting a Project Management Office / PMO
08-09
4.500.000
3
5.000.000
06-07
16
2
4.700.000
04-05
16
2
4.500.000
11-13
24
3
4.700.000
16
2
4.700.000
16
2
4.700.000
09-10
16
2
4.500.000
30-31
16
2
4.500.000
16
2
4.500.000
16
2
4.500.000
24
3
6.000.000
16
2
4.800.000
24
3
6.500.000
24
3
6.000.000
17-19
24
2.5
6.000.000
11-13
20
2.5
6.000.000
13-15
20
2.5
6.000.000
19-20
16
2
5.500.000
16
2
5.000.000
24
3
7.000.000
20
2.5
4.800.000
20-21
16
2
5.000.000
12-14
24
3
4.800.000
23-24
16
2
4.800.000
08-10
24
3
5.950.000
20
2.5
6.000.000
16
2
6.500.000
16
2
5.200.000
16-17
10-12
14-16
83. Inventory Management
27 Feb - 01 Mar
15-17
84. Purchasing Management
13-15
07-09
85. Warehouse Management
20-22
18-20
24-26
86. Maintenance Management 87. Logistic Management
05-06
17-18 21-23
23-25
10-12
90. Project Procurement and Risk Management
NEW 29-31
26-28
26-28
04-05
07-09
06-07
96. Leader as A Coach
20-21
05-06
09-11
06-08
24-26 09-10 29-30
15-16
10-12 04-06
03-04 28-29 31 Jul - 01 Aug
14-15
17-19
23-25
14-16
20-22
95. Effective Leadership
05-07
24-26
01-02
94. Managing People
All Program Will Be Presented in Bahasa Indonesia
27-29
01-02
91. Excellent Manufacture Operation
06-08
09-10 07-09
20-22
93. Effective Supervisory Management
11-13 21-23
30-31
26-28
30 Oct - 01 Nov
10-12
12-13 29-31
03-05
15-17
17-19
89. Owner's Estimate / Harga Perkiraan Sendiri
27-29 23-24
82. Production/Operation Planning & Control
88. Project Management
6.200.000
2
04-06 24-25
19-21
3
01-02
20-22
81. Supply Chain Management
6
24
25-26
78. Effective Performance Dashboard 80. Quality Management System
50
17-19
04-05
05-06
79. Production/Operation Management
02-07
27-28
01-02
77. Designing Work Instruction
25
24
10-11 03-04
12.500.000
31
16
28-30
07-08
Price
20-22
03-04
75. Running Your Microsoft Project
Participants Spv Mgr Sr Mgr
25
30-31 11-13
21-22
NEW
92. Leading With Emotional Intelligence
01-03
Hours Days Staff 75
28 Oct - 29 Nov
05-10
- Inclass Program 67. Training for Trainers
74. Engineering (Fixed) Asset Management
OPERATION MANAGEMENT
Jul
66. Business Essentials for Managers (Hybird Learning Program)
73. Managing Service Operation
MANAGING OTHERS
Jun
05-07
03-05
13-15 01-02 29-30
20-21
17-18
Program
Jan
01. Pengadaan Barang/Jasa Pemerintah 02. Certified Risk Management Officer (CRMO)
Feb
SERTIFIKASI NASIONAL INDONESIA Mar
25 Feb - 01 Mar 12-15
03. Certified Risk Management Professional (CRMP) 04. Manajer SDM
Apr
May
Jun
22-26
15-19
23-26
23-26
Aug
Oct
Dec
Hours
Days
Price (IDR)
02-06
40
5
5.875.000
16-19
26
4
7.000.000
40
6
11.000.000
40
5
10.500.000
18-21
28
4
9.500.000
02-07
45
6
10.000.000
30 Oct - 01, 16 Nov
24
3
9.500.000
06-08,23
24
3
9.500.000
24
3
9.500.000
20
2.5
8.000.000
2-3
1
2.500.000
15-18 21-26
22-26 Jul, 03 Aug 22-27
27-29 Mar, 13 Apr
16-20,28
14-16,31
08. Warehouse Manager
04-08,16
31 Jul - 02, 24 Aug
09. Logistic Manager
13-15,30
10. Logistic Supervisor
Nov
23-27
20-23 20-23
06. Corporate Forensic Auditor 07. Supply Chain Manager
Sep
11-16 18-22,30
05. New Product Development Manager
Jul
11-13,28 21-23 Aug, 07 Sep
10-12,27 Ujian LSP
Program
01. Practical Problem Solving PERSONAL EFFECTIVENESS
02. Creative Thinking Technique 03. Effective Business Communication
Jan
Feb
ONLINE TRAINING Mar
18 Feb - 15 Mar 04 - 29 04 Feb - 01 Mar
04. Business Presentation Skills HUMAN RESOURCES MANAGEMENT STRATEGIC MANAGEMENT
05. Manajemen SDM 06. Menyusun Struktur & Skala Gaji
04 Feb - 01 Mar 04 Feb - 01 Mar
08. Company Strategic Planning
04 - 29
FINANCIAL MANAGEMENT
OPERATION MANAGEMENT
13. Finon 2 : Profit Planning & Capital Budgeting
04 Feb - 01 Mar 04 - 29 04 Feb - 01 Mar 04 Feb - 01 Mar
MARKETING MANAGEMENT
20. Negotiation Skill for Business
05 - 30
Sep
24 Jun - 19 Jul
01 - 26 29 Apr - 24 May
01 - 26 29 Apr - 24 May
16 Sep - 11 Oct
18 Mar - 12 Apr 01 - 26 08 Apr - 03 May
23. Leader as A Coach
18 Feb - 15 Mar
08 Apr - 03 May
24. Meningkatkan Efektivitas Fungsi Supervisor
18 Feb - 15 Mar
08 Apr - 03 May 01 - 26
24 Jun - 19 Jul
24 Jun - 19 Jul
1.200.000 1.800.000
14 Oct - 08 Nov
04 - 29
05 - 30
02 - 27
05 - 30
18 Nov - 13 Dec
1.500.000 1.200.000 1.500.000 1.800.000
14 Oct - 08 Nov
1.800.000
14 Oct - 08 Nov
1.800.000
18 Nov - 13 Dec
14 Oct - 08 Nov
30 Sep - 25 Oct
19 Aug - 13 Sep
1.600.000
14 Oct - 08 Nov
19 Aug - 13 Sep 02 - 27
1.800.000
18 Nov - 13 Dec
04 - 29
16 Sep - 11 Oct
1.800.000 1.600.000
04 - 29
16 Sep - 11 Oct
02 - 27
15 Jul - 09 Aug 17 Jun - 12 Jul 01 - 26
04 - 29
2.000.000
15 Jul - 09 Aug
24 Jun - 19 Jul
2.100.000
18 Nov - 13 Dec
15 Jul - 09 Aug 16 Sep - 11 Oct 17 Jun - 12 Jul 19 Aug - 13 Sep 17 Jun - 12 Jul
2.200.000
04 - 29
30 Sep - 25 Oct
01 - 26
1.200.000
16 Sep - 11 Oct
02 - 27
29 Apr - 24 May
1.500.000
18 Nov - 13 Dec
19 Aug - 13 Sep
24 Jun - 19 Jul 29 Apr - 24 May
2.100.000
30 Sep - 25 Oct 02 - 27
01 - 26
1.800.000
18 Nov - 13 Dec
14 Oct - 08 Nov
02 - 27
05 - 30
01 - 26
2.100.000
18 Nov - 13 Dec 04 - 29
19 Aug - 13 Sep 17 Jun - 12 Jul
1.500.000
14 Oct - 08 Nov
05 - 30
Price (IDR)
1.500.000
16 Sep - 11 Oct
02 - 27 30 Sep - 25 Oct 19 Aug - 13 Sep 16 Sep - 11 Oct
15 Jul - 09 Aug
Dec
30 Sep - 25 Oct
05 - 30
15 Jul - 09 Aug
Nov
14 Oct - 08 Nov
19 Aug - 13 Sep
05 - 30
Oct
30 Sep - 25 Oct
15 Jul - 09 Aug 24 Jun - 19 Jul
17 Jun - 12 Jul 01 - 26
08 Apr - 03 May 18 Feb - 15 Mar
21. Sales Management
25. High Performance Leadership
17 Jun - 12 Jul
Aug
15 Jul - 09 Aug
18 Mar - 12 Apr
22. Service Excellence MANAGING OTHERS
Jul
04 - 29
18. Gemba Kaizen + Sikap Kerja 5S 19. Salesmanship
01 - 26
08 Apr - 03 May
15. Manajemen Proyek 17. Praktis Menyusun SOP
08 Apr - 03 May
Jun
18 Mar - 12 Apr
14. Manajemen Pergudangan 16. Manajemen Sediaan
29 Apr - 24 May
18 Mar - 12 Apr
11. Risk Management 12. Finon 1 : Memahami Laporan Keuangan
01 - 26
18 Mar - 12 Apr
04 - 29
10. Business Model Canvas
May
01 - 26
07. Menyusun Uraian Pekerjaan 09. Value Chain Analysis
Apr
16 Sep - 11 Oct
04 - 29 18 Nov - 13 Dec
1.800.000 1.500.000 1.800.000
Formulir Pendaftaran Program Pengembangan Eksekutif 2019 PPM Manajemen | www.PelatihanManajemen.Com Nama Pelatihan Tanggal Biaya
Pukul
:
Nama Perusahaan Alamat Surat No. Telp. Persh Contact Person Email Bidang Usaha
Fax Persh : Telp / HP Jabatan
Nama Peserta
No.
Bagian
Jabatan
Email
HP
L/P
1 2 3 4 5
INFORMASI PENDAFTARAN Bagian Pelayanan Pelanggan: Telp Fax Mobile E-mail Website
PEMBAYARAN
: (021) 8798-4777 : (021) 8799-1059 : 0815 5995 6195 :
[email protected] : www.pelatihanmanajemen.com
(Mohon bukti transfer di email sebelum pelatihan)
[email protected]
Pembayaran dilakukan secara transfer ke: BANK MANDIRI Cabang Thamrin
No. Rek. : 1 0 3 - 0 0 8 5 2 8 8 5 8 - 3 a/n: Yayasan Pendidikan & Pembinaan Manajemen
Tunai / Transfer *)Pilih salah satu
BANK CENTRAL ASIA Cabang Kwitang
No. Rek. : 6 8 6 0 1 3 8 5 5 5 a/n: Yayasan Pendidikan & Pembinaan Manajemen
TEMPAT PENYELENGGARAAN PPM Manajemen - Gedung Bina Manajemen, Jl. Menteng Raya No. 9 Jakarta Pusat 10340
PERHATIAN - KETENTUAN PEMBATALAN ! • Denda sebesar Rp 500.000,- (lima ratus ribu rupiah) untuk pembatalan yang dilakukan 2 (dua) hari kerja sebelum tanggal penyelenggaraan. • Denda sebesar 50% dari biaya program untuk pembatalan yang dilakukan 1 (satu) hari kerja sebelum tanggal penyelenggaraan. • Denda sebesar 100% dari biaya program untuk pembatalan yang dilakukan pada tanggal penyelenggaraan. • Seluruh biaya yang telah diterima akan dikembalikan apabila pembatalan dilakukan oleh PPM Manajemen Bersama ini kami konfirmasikan pendaftaran nama tersebut diatas dan kami menyetujui semua ketentuan yang berlaku. Pembayaran akan kami lakukan : Tanggal Pembayaran :…………………………………….. Transfer melalui Bank : ……………………………………
Pendaftar,
………………………………..
Nama/Jabatan
Konfirmasi,
'………………………………
Bag. Pelayanan Pelanggan PPM
Apabila terdapat informasi yang kurang jelas dapat menghubungi kami di (021) 8798 4777 atau kunjungi http://www.pelatihanmanajemen.com
Forum Kajian Manajemen (FKM) PPM/2010