TO2015
PEDAL MAGAZINE SKITRAX MAGAZINE BIKE TRADE CANADA CRACKERJACK ENTERPRISES
pedalmag.com rates/info inside
PEdAl MAgAzinE BikE TrAdE CAnAdA SUBArU 70.3/Tri/rUn TOrOnTO BiCyClE ShOw irOnMAn 70.3/iM TrEMBlAnT
Pasquale Stalteri
HEAD OFFICE 260 Spadina Ave., Ste. 200 Toronto, Ontario, Canada, M5T 2E4 416.977.2100 fx. 416.977.9200
[email protected] pedalmag.com
pedal Magazine continues to be Canada’s leading and most influential cycling magazine since 1989. As the most widely read and distributed cycling publication in Canada, pedal offers the broadest reach and most extensive coverage of the sport.
WE arE plEasEd to announcE that pEdal is EntEring its third yEar as a
OST DA’S M A N A C L ENTIA INFLU INE AGAZ M G IN CYCL
with spectacular photography and the best editorial mix, pedal provides in-depth coverage by experienced and prestigious writers along with some of Canada’s top riders and legendary stars.
across canada and 3 intErnational.
pedal also provides extensive added-value exposure via its partnerships and sponsorships with many of Canada’s top cycling events along with grassroots initiatives. From major races to local recreational rides, pedal reaches avid cyclists at road, mountain biking, track and BMX events across the country.
in addition pEdal is also availablE
■ AIR CANADA AND VIA RAIL
in via rail panoraMa loungEs
■ 6,000 WEB VISITORS DAILY
partnEr With air canada for its MaplE lEaf loungEs including 14
adding ExcEllEnt rEach to a
■ 70,000+ READERS PER ISSUE ■ 10,000+ APPS DOWNLOADED FOR IPAD/IPHONE, SAMSUNG, NOKIA ETC.
dEMographic group
■ 2,900 TWITTER FOLLOWERS ■ 1,200 FACEBOOK FOLLOWERS ■ FLIP PAGE NOW AVAILABLE FOR ALL PUBLICATIONS ■ SUBARU 70.3 / TRI / RUN OFFICIAL PROGRAM ■ TREMBLANT 70.3 / IRONMAN NORTH AMERICAN CHAMPIONSHIPS
Mongolia Challenge
prEfErrEd and ExclusivE
PART 1
B UYE R S
G U ID E
2013 ROAD &
CANADA’S LEADING CYCLING MAGAZINE SINCE 1989
SPECIALTY BIKE S
UR BA N REPORT Keeping
You Bike Secure r
VICTORIA
FELT OPUS ARGON
Cycling Nirv ana
CYCLOS
Rides Launch ed $5.95 www.p edalma
Registration Number Agreement Number 9874 Printed in Canada 40064311
CIRCULATION Male 70% - Female 30% University educated Age 26-50 (median age 38) Professional career Has a household income of $130,000+ Married, children Majority paid $2,500+ for most recent bike Plan to purchase other cycling products Make purchases at a bike shop specialist Owns a car and four (4) or more bikes Rides an average of four times per week Owns a computer with Internet access Participation in other sports: • 39% Hiking • 38% Running • 43% Camping • 39% Nordic skiing ➤ A majority of readers reported they get their information from cycling media ➤ A majority of readers make buying decisions based on reviews in cycling media and said they buy products advertised in Pedal ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤
HEL ME TS PRO RID ES RAC E SEA SON PRE VIE WS ALEX STIEDA PARACYCLING
Pedal offers the best market penetration and the most direct way to reach avid cyclists across Canada from racers, to commuters, to weekend warriors and everything in between. We reach riders in all cycling disciplines including road, mountain bike, track and BMX. 28,000 COPIES
AIR CANADA / VIA RAIL
Pedal averages 28,000 copies per issue reaching a diverse mix of avid cyclists for all disciplines across Canada.
Pedal is entering its third season with Air Canada for all of their Maple Leaf Lounges (17) and VIA Rail’s Panorama Lounges (3) reaching an exclusive and preferred target audience.
11,800 SUBSCRIBERS Each year our subscription base continues to grow fueled by programs like Pedal’s exclusive Provincial Cycling Association Package.
ADDED VALUE Pedal reaches 1,000s of cycling enthusiasts across Canada through many sponsorships and partnerships for targeted added value.
OVER 100 CYCLING/SPORT STORES Over 100+ bicycle retail shops (IBDs) and sports stores across Canada carry Pedal Magazine for their customers
READERS PER COPY An average of 4 people read each issue of Pedal.
APPS / FLIP PAGE NEWSSTANDS National distribution across Canada via newsstands – Chapters, Indigo, Shopper’s Drug Mart, Airports, etc.
Pedal APPs are available for both iPad/iPhone and Android platforms - over 10,000 have been downloaded. Flip Page versions for all publications are available for subscribers, readers and associated web sites.
SPONSORSHIPS / PARTNERSHIPS ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Grand Prix Cycliste QC and MTL Mont Ste-Anne World Cup/Velirium MS Bike Tours Toronto Bicycle Show Cyclos La Québécoise Cyclos La Montréalaise Tour de Quebec Banff BikeFest Centurion Cycling TransRockies Challenge Chico Racing Series
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Bike Train ExpoCycle Test of Metal Fast and Female BC Bike Race Forest City Velodrome Pedal 100 for Heart & Stroke Pulse Racing Events Lake to Lake Classic University MTB Cup GranFondo Ottawa
Cor Vos
READER PROFILE
g.com
rATES Valid for bookings by Dec. 31/13
BLACK AND WHITE
TOP-RATED EDITORIAL BY ACCLAIMED WRITERS AND PHOTOGRAPHERS
IX ! BEST Mers the
RATES NGED UNCHA14 FOR 20
Size
6X
3X
1X
Full
$1,660
$1,850
$2,040
2/3
$1,290
$1,460
$1,620
1/2
$980
$1,110
$1,230
1/3
$810
$910
$1,010
1/4
$600
$690
$770
1/6
$470
$530
$590
1/8
$340
$390
$440
1/12
$300
$350
$400
dPS
$2,720
$3,150
$3,570
hPS
$1,530
$1,790
$2,040
Centre Spread
$2,980
$3,360
$3,740
SPOT COLOUR
ff Pedal o ial mix or it d best e
Add 15% for each spot colour. PMS colour matches and special colour pricing on request.
FOUR-COLOUR Size
6X
3X
1X
Full
$2,300
$2,560
$2,810
2/3
$1,910
$2,150
$2,380
PUBLISHING
1/2
$1,530
$1,720
$1,910
SCHEDULE
1/3
$1,330
$1,500
$1,660
1/4
$1,000
$1,160
$1,320
dPS
$3,660
$4,130
$4,590
ANNUAL
FASHION GUIDE
FALL
hPS
$2,300
$2,680
$3,060
SPACE CLOSE: January 10/14 MATERIAL DUE: January 17/14 RELEASE DATE: February 14/14
SPACE CLOSE: April 18/14 MATERIAL DUE: April 25/14 RELEASE DATE: May 16/14
SPACE CLOSE: July 25/14 MATERIAL DUE: August 1/14 RELEASE DATE: August 22/14
Centre Spread
$3,830
$4,300
$4,760
COVER POSITIONS (ALL FOUR-COLOUR) Position
6X
3X
1X
■ Buyer’s guide - road & Specialty Bikes
■ Cycling Fashion guide
■ Tour de France Feature
Outside Back
$2,850
$3,200
$3,550
■ Urban: new Age Commuting & gear
■ women in Cycling
■ Cyclocross Season Preview & Bikes
inside Front
$2,550
$2,890
$3,250
■ Competition Preview
■ Urban: Public Bike-Share Systems
■ how to Train Smarter
inside Back
$2,420
$2,740
$3,050
■ gear: Tools Every rider Should Own
■ Top 5 Epic Stage races
■ gear: Top Fondo Products
■ gear: CX and Cool-weather Products
■ what the PrOs ride
■ what the PrOs ride
■ what the PrOs ride
SPRING
SUMMER
HOLIDAY/ WINTER
SPACE CLOSE: March 7/14 MATERIAL DUE: March 14/14 RELEASE DATE: April 4/14
SPACE CLOSE: June 6/14 MATERIAL DUE: June 13/14 RELEASE DATE: June 27/14
SPACE CLOSE: October 10/14 MATERIAL DUE: October 17/14 RELEASE DATE: november 14/14
■ Buyer’s guide - MTB & BMX Bikes
■ Canadian worldTours Preview
■ holiday gift guide
■ Urban: Canadian Cities review
■ riders: Future Stars
■ Popular Training Sites
■ riders: Top riders and Teams
■ randonneuring: inside look
■ Championship race reports
■ gear: wheels and Power Meters
■ gear: 2015 Sneak Peak
■ Training: how to get Faster
■ gear: Best Cycling APPs
■ gear: Suspension review
■ gear: 2015 Preview
■ what the PrOs ride
■ what the PrOs ride
■ what the PrOs ride
Editorial calendar subject to change without notice.
TRAVEL ADVENTURE SECTION DISCOUNTS 2-3 insertions-10% off 4-5 insertions-15% off 6 insertions-20% off
For pricing see Marketplace display Ad section below
THE PEDAL MARKETPLACE BUSINESS DISPLAY ADS are available at $150 for the first column-inch and $75 for each additional columninch. Column inch: 2-1/4". For deadlines, see publishing schedule. Ad assembly available at competitive rates.
Regina Stanger
■ gear: Top 27.5” MTB Bikes ■ gear: Shoes and Pedals
BUSINESS CLASSIFIED ADS are $75 for the first 25 words and $0.50 for each additional word. Please submit your payment with ad copy. All Marketplace business ads must be prepaid. we accept Visa and MasterCard.
PEDALMAG.COM
RATES AND INFO see .com section ahead...
2014 PUBLISHING
rATES
SCHEDULE Three (3) issues per season: Spring, Summer, and Fall. The Fall issue is a special edition for Expocycle 2014 and the launch of the 2014 season.
THE BEST SOURCE FOR CYCLING TRADE NEWS IN CANADA
1 SPRING 2014 ISSUED: March 2014 SPACE CLOSE: Feb. 14/14 MATERIAL DUE: Feb. 21/14
CIRCULATION REACH ALL KEY DECISION MAKERS! EACH ISSUE IS MAILED DIRECTLY TO:
SPRING 2014 4,000 COPIES Launch the 2014 season — reach all IBDs and top decision makers across Canada and abroad with your products and services.
2
➤ Bicycle companies in Canada, USA, Europe,
Taiwan, and Asia.
6,500 COPIES The best way to launch 2015 is with our blockbuster ExpoCycle Fall “Show” issue featuring extensive new products, news and trends, comprehensive Cycling Directory, and much more.
3 ➤
associations across North America and abroad.
READER PROFILE
FALL “SHOW” 2014 ISSUED: September 2014
EXPOCYCLE SHOW ISSUE SPACE CLOSE: Aug. 1/14 MATERIAL DUE: Aug. 8/14
Cycling Logo inory $100 Direct
➤ all Canadian IBDs
IN EVERY ISSUE...
➤ manufacturers ➤ distributors
➤ industry news: Canadian &
➤ wholesalers
international ➤ interviews and profiles of companies, CEOs, iBds, Sales reps ➤ Buying trends, projections, and specialty markets
➤ mass merchants ➤ show/event producers ➤ industry executives in Canada and
the U.S., and key decision-makers in Europe, Taiwan, and Asia.
BIKE TRADE CANADA — THE BEST WAY TO REACH THE CYCLING INDUSTRY ACROSS CANADA, EUROPE, ASIA AND AROUND THE WORLD.
➤ information that every
Rudy Project
Associate Member of BTAC, Bicycle Trade Association of Canada.
2X
1X
$1,080
$1,220
$1,350
2/3
$860
$960
$1,070
1/2
$700
$790
$880
1/3
$540
$600
$670
1/4
$410
$470
$520
1/6
$320
$350
$390
1/8
$250
$280
$320
1/12
$180
$220
$250
dPS
$1,850
$2,070
$2,300
hPS
$1,130
$1,280
$1,420
Centre Spread
$2,030
$2,250
$2,480
Add 15% for each spot colour. PMS colour matches and special colour pricing on request.
FOUR COLOUR
Reach top level players at all industry levels in Canada and abroad:
FALL SHOW 2014
3X
Full
SUMMER 2014 ISSUED: June 2014 SPACE CLOSE: May 9/14 MATERIAL DUE: May 16/14
(IBD), including mass merchants.
➤ Cycling and related media, agencies, and
4,000 COPIES Promote your company to all key industry players in the lead up to the fall Trade Shows.
Size
SPOT COLOUR
➤ All Canadian independent bicycle dealers
➤ Show/Event producers.
SUMMER 2014
BLACK AND WHITE
retailer should know ➤ hot new products! ➤ Merchandising ideas, statistics, tips, trends
Size
3X
2X
1X
Full
$1,600
$1,820
$2,050
2/3
$1,260
$1,440
$1,580
1/2
$1,040
$1,170
$1,310
1/3
$810
$970
$1,080
1/4
$720
$860
$950
dPS
$2,700
$2,970
$3,240
hPS
$1,800
$1,940
$2,070
Centre Spread
$2,950
$3,150
$3,400
COVER POSITIONS (ALL FOUR-COLOUR) Position
3X
2X
1X
Outside Back
$2,600
$2,900
$3,150
inside Front
$2,430
$2,700
$2,950
inside Back
$2,250
$2,520
$2,750
BIKE TRADE CANADA MARKETPLACE Business display Ads are available at $100 for the first column-inch and $50 for each additional column-inch. Column inch: 2-1/4". For copy deadlines, see publishing schedule. Ad assembly at competitive rates. Business Classified Ads are $50 for the first 25 words and $0.50 for each additional word. Please submit your payment with ad copy. All Marketplace business ads must be prepaid. we accept Visa and MasterCard.
SPECIAL
TORONTO
TBS
BICYCLE SHOW OFFICIAL PROGRAM rATES LAUNCH OF THE 2014 CYCLING SEASON ➤ what’s nEw in Toronto ➤ Milton Velodrome Update ➤ 2015 Pan-Am games ➤ MTB, road, Track, BMX ➤ 2014 Charity rides
SIZE
BLACK & WHITE
FOUR COLOUR
Full Page
$1,350
$1,800
2/3 Page
$1,130
$1,580
1/2 Page
$900
$1,350
1/3 Page
$770
$1,130
1/4 Page
$590
$900
1/6 Page
$450
1/8 Page
$360
➤ Best rides in Ontario
1/12 Page
$320
➤ TO Bike Show highlights
dPS
$2,250
$3,150
hPS
$1,580
$2,250
Centre Spread
$2,480
$3,380
COVER POSITIONS (ALL FOUR-COLOUR)
Race Organizers
SAVE 15%
Outside Back Cover:
$2,550
inside Front Cover:
$2,250
SPECIAL OFFER
inside Back Cover:
$2,150
All race/event organizers receive an automatic 15% discount off any ad.
SPOT COLOUR Add 15% for each spot colour. PMS colour matches and special colour pricing on request.
FEBRUARY 28 - MARCH 2
10,000 COPIES 9,000
FrEE at Entrance to Show
1,000
FrEE at bicycle shops across Southern Ontario
➤ RESERVATION Aidas Odonelis
DEADLINES
SPACE CLOSE: February 7, 2014 MATERIAL DUE: February 14, 2014
SPECIAL
TRI
rATES SIZE
BLACK & WHITE
FOUR COLOUR
Full Page
$1,710
$2,150
2/3 Page
$1,430
$1,810
1/2 Page
$1,140
$1,520
1/3 Page
$860
$1,330
1/4 Page
$620
$1,050
1/6 Page
$480
1/8 Page
$380
1/12 Page
$330
dPS
$2,850
hPS
$1,710
$2,380
Centre Spread
$3,140
$3,600
$3,420
COVER POSITIONS (ALL FOUR-COLOUR)
photos: FinisherPix
Outside Back Cover:
$2,750
inside Front Cover:
$2,550
inside Back Cover:
$2,450
SPOT COLOUR Add 15% for each spot colour. PMS colour matches and special colour pricing on request.
SUBARU tri, run
&
ironman 70.3
13,000 COPIES 5,000
OFFICIAL PROGRAM
4,000 3,000 SUBARU TRIATHLON SERIES The world’s largest and Canada’s premier triathlon series — a mix of triathlons and duathlons 8 in total is right here in Ontario. The best way to reach Canada’s triathlon community! SUBARU RUNNING SERIES reach runners from across Ontario and from around the world at any of the 6 events that make this niagara’s premiere running series! MUSKOKA IRONMAN 70.3 huntsville and lake of Bays play host to the sixth annual Subaru irOnMAn Muskoka 70.3 where 1,800 of the top triathletes from across Canada and around the world will compete.
1,000
FREE at all events in the Subaru TriSeries. FREE at all events in the Subaru Running Series. FREE at Muskoka Ironman 70.3 in Huntsville FREE at selected triathlon and running retailers in Ontario.
➤ RESERVATION DEADLINES
SPACE CLOSE: May 9, 2014 MATERIAL DUE: May 16, 2014
JUNE-SEPTEMBER 2014
SPECIAL
TRI
arded lant aw b m e r iM t N
rATES
MA an IRONm eric
SIZE
A North pionship Cham
Full Page
BLACK & WHITE
FOUR COLOUR
$2,000
$2,500
2/3 Page
$1,700
$2,175
1/2 Page
$1,350
$1,850
1/3 Page
$1,050
$1,500
1/4 Page
$750
$1,250
1/6 Page
$550
$950
1/8 Page
$450
$850
1/12 Page
$400
$750
dPS
$3,400
$4,000
hPS
$2,050
$2,850
Centre Spread
$3,750
$4,350
photos: lephotoshoppe.com
COVER POSITIONS (ALL FOUR-COLOUR)
Mont-Tremblant Ironman & 70.3
OFFICIAL PROGRAM BILINGUAL
20,000 COPIES 2,000 3,000 2,000
IRONMAN 70.3 TREMBLANT The third annual irOnMAn 70.3 Mont-Tremblant in June welcomes top triathletes once again to Mont-Tremblant for spectacular racing in the beautiful laurentian mountains of Quebec. The race begins with a 1.2-mile/1.9km swim at the Beach and Tennis Club followed by a 56-mile/89.6km bike course through scenic forests and mountains including the challenging Montée ryan. The 13.1-mile/20.9km run takes in le P’tit Train du nord the longest linear park in Canada - and finishes at Mont-Tremblant resort. PMS 186 C
PMS Reflex Blue C
PMS White
PMS
PMS
8,000
PMS
PMS 109 C
16
5,000
FREE for all Ironman 70.3 Tremblant athletes FREE for all Ironman Tremblant athletes FREE at selected outlets, triathlon & running retailers in Tremblant and region. FREE on site at Ironman 70.3 Tremblant FREE on site at Ironman Tremblant
PMS 286 C
PMS Process Black C
PMS
PMS
PMS
IRONMAN TREMBLANT The inaugural irOnMAn Mont-Tremblant was a resounding success and the event has been officially designated as the irOnMAn north American Championship in 2013 and 2014. Athletes start with a 2.4-mile/3.8km swim next to the charming village of Tremblant resort. The 112-mile/180km scenic bike course finishes with a 26.2-mile/42.2 km two-loop run through the heart of the resort. Mont-Tremblant is a P-4000 race featuring a $125,000 USd professional prize purse and 75 age group qualifying slots for the irOnMAn world Championship that takes place each October in kailua-kona, hawaii.
➤ RESERVATION DEADLINES
SPACE CLOSE: May 16, 2014 MATERIAL DUE: May 23, 2014
Outside Back Cover:
$3,300
inside Front Cover:
$3,000
inside Back Cover:
$2,900
SPOT COLOUR Add 15% for each spot colour. PMS colour matches and special colour pricing on request.
70.3 TREMBLANT - JUNE 22 IM TREMBLANT - AUGUST 17
PEDALMAG.COM
RATES NGED UNCHA14 FOR 20
Increase Your Market Share... Pedalmag.com continues as one of the fastest growing divisions at pedal Magazine offering the best mix of coverage including road, MTB, Track, BMX, Cyclocross, dh, Paracycling, Freeriding and much more. Our exciting web site platform, with great interactive features, engages readers with breaking news, race updates, contests, gear and bike tests and much more. Plans for 2014 include Flip Page options for subscribers and readers, a responsive site for mobile phones, an enewsletter, expanded Pedal e-Store, instagrams and better integration with Twitter and FB.
Content
BEST COVERAGE - Pedalmag.com covers it all from breaking news and top-rider interviews to the best places to ride across Canada and abroad, including new products, bike tests, event calendars, adventure cycling, annual awards, commentaries, club profiles and more...
Readership
NEW FEATURES - Several new features for 2014 include a responsive site for mobile phones, Flip Page options for subscribers and readers, e-commerce options for subscriptions, cycling products and gift ideas, better integration with Twitter and FB, an e-Newsletter, expanded Pedal e-Store, and Instagrams. rESPOnSiVE - Readers love our interactive web platform and our improved responsive site allows them to access info on all mobile devices and make comments on news postings to initiate discussions.
■ ■ ■ ■ ■ ■
Breaking News Rider Interviews Great Canadian Rides New Products Fantasy Contests Canadian WorldTours
■ Adventure Cycling ■ Annual Awards ■ Race Coverage ■ Gear Sneak Peeks ■ Rider BLOGS ■ Trade News
■ ■ ■ ■ ■ ■
Photo Galleries Video Galleries Event Calendars Women in Cycling Special Features Newsletter
Pedalmag.com has seen steady increases each year and as cycling grows in popularity across the country and around the world, we project continued expansion through 2014 as we synergize our APP, Twitter, FB and Flip Page portals. Our continued partnerships with Air Canada and many events across the country also fuels increased readership. With reliable and timely daily news, popular features, Fantasy Contests, along with our interactive platform and new responsive theme for mobile devices, we anticipate continued strong growth through 2014.
Monthly Traffic ■ ■ ■ ■
Number of Visits: 186,500 Unique Visitors: 95,000 Page Views: 1.75 million Hits: 4.15 million
Margus Riga
BEST VAlUE - With an average monthly customer audience of 186,500 visitors and more than 1.75 million page views per month Pedalmag.com continues to grow while offering the best value to expose your products and services to a targeted audience and increase your market share
ORE ! SAVE Mt our
u Ask abo ackages p b e print/w
WEB SKYSCRAPER
WEB BUTTON
4SIZE: 160 x 60 PIXELS, 40K MAX WEB BOX altErnativE WEb ad sizEs arE availablE and Will bE pricEd accordingly *wEB AdS MAy BE SUBJECT TO EXClUSiViTy in SOME SECTiOnS OF ThE SiTE.
4SIZE: 160 x 120 PIXELS, 40K MAX
Pasquale Stalteri
PEDALMAG.COM
rATES BUTTON
BOX
SKYSCRAPER
160 x 60
160 x 120
160 x 468
BANNERS 468 x 60
468 x 60
468 x 60
Premium 1
Premium 2
728 x 90
1 Month
$200
$250
$400
$350
$500
$675
$700
2 Months
$350
$450
$650
$650
$900
$1,250
$1,300
3 Months
$450
$600
$850
$900
$1,250
$1,750
$1,800
4 Months
$500
$700
$1,000
$1,100
$1,525
$2,150
$2,200
5 Months
$550
$800
$1,150
$1,200
$1,700
$2,350
$2,500
6 Months
$600
$900
$1,250
$1,300
$1,850
$2,550
$2,700
7 Months
$650
$975
$1,325
$1,375
$1,975
$2,800
$2,975
8 Months
$700
$1,050
$1,400
$1,450
$2,100
$3,000
$3,200
9 Months
$750
$1,125
$1,475
$1,525
$2,200
$3,150
$3,375
10 Months
$800
$1,200
$1,550
$1,600
$2,300
$3,250
$3,500
11 Months
$850
$1,275
$1,625
$1,675
$2,375
$3,350
$3,650
12 Months
$900
$1,325
$1,700
$1,750
$2,450
$3,500
$3,750
PEDALMAG.COM
WEB BANNERS
All web banner ads, except Premium 1 and 2, appear at the top or upper editorial banner section in random rotation with every new page view guaranteeing optimal visibility.
4SIZE: 468 X 60 PIXELS, 40K MAX
4SIZE: 728 x 90 PIXELS, 40K MAX
4
SizE: 160 x 468 PiXElS, 40k MAX
The Premium 1 (468x60) banner always appears on the home page within the editorial below the top three news items for excellent reader visibility, while the Premium 2 (468x60) banner displays above the top three news items on the home page for maximum exposure. web buttons or boxes display on the right side of the home page in random rotation with every new page view. web banner ads may also receive additional exposure at the bottom of selected pages for added value. Alternative sizes and web ad statistics are available on request. Approximately 20-30,000 impressions per month for all ads.
THE CLOSEST DISTANCE BETWEEN YOU AND YOUR CUSTOMERS PART 1
BUYERS
GUIDE 2013 ROAD & SPECIALTY BIKES
URBAN REPORT Keeping Your Bike Secure
VICTORIA
FELT OPUS ARGON
Cycling Nirvana
CYCLOS Rides Launched $5.95
HELMETS PRO RIDES RACE SEASON PREVIEWS
www.pedalmag.com
ALEX STIEDA PARACYCLING
Year Round Coverage
Nordic Focus
Michal Cerveny
Registration Number 9874 Agreement Number 40064311 Printed in Canada
SPECIFICATIONS Full Page
MEASUREMENTS (IN INCHES)
Live area
SIZE
WIDTH
DEPTH
1/12 page
2-1/4"
2-1/4"
1/8 page
2-1/4"
3-3/8"
1/6 page
2-1/4"
4-7/8"
4-3/4"
2-1/8"
3-9/16"
4-7/8"
1/4 page
sq
1/3 page
1/2 page
4-3/4"
3-3/8"
7-1/4"
Trim 2-1/8"
v
2-1/4"
10" Bleed
sq
4-3/4"
4-7/8"
h
7-1/4"
3-1/8"
v
3-9/16"
1/4 10"
sq h 2/3 page
Full Page 4-3/4"
10"
7-1/4"
6-3/8" horiz.
Bleed
1/4 Box 2/3 1/3 vert. vert. 1/4 1/3
1/3 vert.
horiz.
1/6 1/3 vert. square Full Page 1/2 vert. Live area
1/4
1/2 Trim square horiz.
1/3
7-1/4"
10"
Bleed
8-3/8"
11"
dPS
15-1/8" 1/4
10"
dPS Bleed
Box
16-3/8"
11" Full Page
1/4 horiz. Box
hPS
15-1/8" 1/4
Live area vert. 4-7/8"
vert.
hPS Bleed
16-3/8"
1/3 horiz.
1/3
5-1/8" 1/4 Trim square Bleed
vert.
1/2
1/2 Measurements 1/12Mechanical Page horiz. Magazine: 3-column page Column Width: 2-1/4" Page Image Area: 7-1/4" x 10" Trim: 8-1/8" x 10-3/4" Bleed Page: 8-3/8" x 11"
1/6
1/2
Electronic Submission of Ads
1/6 We prefer digital 1/6 ads in Mac format—please
horiz. include ALL fonts & linked graphic files. • PDF - High Resolution PDFs are preferred vert. • Quark 8 1/8 • InDesign 1/2 CS6 1/2 square 1/4horiz. • Illustrator 11 square • Photoshop 10 1/12 • CMYK — not RGB • 300 dpi - for all images and graphic files • Please avoid using Quark clipping paths • Indicate software program used 1/6 • Please provide colour or b/w proofs horiz. 1/6or eps format • Email - hi-res 1/3 PDF, jpeg square- see vert. • FTP available next panel 2/3 1/3 • Compression programs preferred—sit, sea 1/8 vert. vert. • Conversion and/or adjustment fees may apply. 1/2 square square
Bleed
Full page
horiz.
Complete ad creation, design and assembly at competitive prices.
horiz.
2/3
4-3/4" Trim
1/2
Ad Assembly / Production Charges
horiz.
7-3/8" vert.1/4 4-7/8"
vert. Samples or reasonable facsimilies must be provided before an accurate quote can be given. horiz.
Box
Live area 7-1/4"
vert.
vert.
square
1/3Inserts and Stitch-ins
Bleed
Live area
h
2/3
Trim
Full Page
box
TECHNICAL INFORMATION 1/6 1/3
1/3
2/3 1/3 vert. 1/8 1/4 1/2horiz.
square
1/3 1/12
1/6
• The publisher’s liability will not exceed the value of the space for any errors. • Cancellations are not accepted after the Space Close date. • Advertising materials that require adjustments to meet our specifications are at advertisers’ expense. • Advertiser and/or its advertising agency shall be jointly responsible to the publisher for all charges due and assume all liability for the content of such advertising submitted and published, and indemnify the publisher against any and all claims, expenses or loss suffered arising therefrom, including but not limited to reasonable legal fees. • “Publisher” refers to Pedal Magazine, CrackerJack Enterprises (producer of Bike Trade Canada and all special editions), and SkiTrax Magazine, divisions of #1198189 Ontario Inc. FTP for all publications: • ftp client/program required • address pedalmag.com • password not required • individual files can be dropped in the Pedal_incoming Folder • folders must be zipped and then dropped • please contact us if you have any concerns
1/6
Frequencyhoriz. Discounts vert. 1/2 Frequency discounts can be earned retroactively. vert. Decreases in commitments will result in short-rating. 1/2apply to1/8 Discounts only current publishing year. Frequencysquare discounts may be earned with bookings 1/4 1/2 horiz. square in all Special issues. square
1/12
horiz.
Terms & Conditions
1/4 ALTERNATIVELY SIZED ADS WILL BE Box Full Page PRICED ACCORDINGLY 2/3 1/3 Live area vert.1/4 vert.
PEDALMAG.COM Bleed SKITRAX.COM Trim
1/3 square
1/6 1/2 vert.
horiz.
1/3
ADVERTISING 1/4 WORKS!
square horiz.
1/6 horiz.
Box
1/4 416-977-2100 horiz. 1/4 FAX 416-977-9200 square 1/3 horiz.
[email protected]
1/2 vert.
1/2
1/2 square
1/4 1/2
horiz.
1/6 horiz.
vert.
1/8
square
1/12
• Prepayment required unless credit is approved. • Terms are 30 days with approved credit. Production charges are not discountable. Service charges of 1% per month (12% per annum) apply on overdue accounts along with collection charges and appropriate legal fees. 1/8• All prices NET in Canadian dollars. U.S. and international clients will be invoiced in NET U.S. dollars according to the exchange rate. 1/12 • Add 10% for guaranteed positioning in any issue (excluding cover positions). • Contracts must be completed within the calendar year. • All race event ads receive maximum discount regardless of number of insertions. • Publisher reserves the right to refuse any advertisement deemed unsuitable. • Conditions appearing on order, copy or contract that conflict with the publisher’s policies will not be binding.
HEAD OFFICE 260 Spadina Ave., Ste. 200 Toronto, Ontario Canada M5T 2E4 416.977.2100 fx. 416.977.9200
[email protected] pedalmag.com
