SEM SUMMIT, Halifax April 28, 2010 Dave Morphy, Vice-Provost (Student Affairs) Peter Dueck, Executive Director, Enrolment Services Neil Marnoch, Registrar Lynn Smith, Executive Director, Student Services
SEM PLANNING HISTORY 2004: The Initial SEM Plan 2007: The Student Affairs SEM Plan 2009: The University Planning Context
2
THE PLANNING CONTEXT The Strategic Planning Framework Resource Optimization & Service Enhancement (ROSE) Optimizing Academic Resources (OARs)
3
OPTIMIZING ACADEMIC RESOURCES (OARs) Strategic Enrolment Management (SEM) Academic Synergies and Efficiencies (ASE) Rules, Regulations and Red Tape (3R’s)
4
MAJOR STEPS IN SEM Identify key elements of an enrolment plan Analyze current recruitment and retention strategies Develop plan, and processes to monitor plan Develop an implementation timeline
5
Strategic Enrolment Management (SEM) Review: The Framework To move forward, had to start by creating a more general
SEM framework Why? Provides context to inform specifics in the plan SEM strategy must be informed by the institution’s
mission, values, and planning framework
6
SEM Framework – What We Do Examines how the U of M is, and needs to be, positioned
both within and outside Manitoba. In Manitoba – Four Differentiating Characteristics: Research intensity Significant graduate programs A wide range of professional programs A range and depth of undergraduate programs
Beyond Manitoba – Compete with other similar
universities, with place in Manitoba as differentiating characteristic 7
IMPLICATIONS OF A DIFFERENTIATED POSITION
How does this position inform the size of the institution?
How does this position inform the size of our graduate programs?
How does this position impact the role of professional programs?
8
SEM Framework – The Student Experience Four Fundamental Promises to Students: Excellent Education
Committed to our students’ academic success Research Experience All students will have the opportunity to receive a significant research experience Community Opportunities to become engaged in a rich and diverse community both on and off campus Career Enhancement Committed to the concept that an undergraduate degree will contribute to life-long learning and the enhancement of students’ career choices
9
SEM – Recruitment and Retention What does the Framework imply for Recruitment and
Retention? What are the Greatest Challenges and Opportunities
we face in both Recruitment and Retention? By the University? By Faculty / School / College and their respective Programs?
10
ACTION PLAN An Evolving Process Sub-Committees SEM Framework Recruitment Retention Student Populations
11
RECRUITMENT SUB-COMMITTEE Mandate: To consider issues related to student recruitment; and To develop strategic recommendations
Focus: Assess optimal enrolment by faculty/program; Assess target sub population; and Identify what is distinctive about each faculty/program
for recruitment purposes 12
RETENTION AND SUCCESS SUB-COMMITTEE Mandate: To consider issues related to retention and student
success; and To develop strategic recommendations
Focus: Review student outcomes cohort data Assess current retention data by faculty/program; Develop inventory of current retention activity; and
13
SEM IN EVOLUTION The plan will evolve
The plan is embedded in the strategic planning process The plan is embedded in the Office of the Vice-
President (Academic) and Provost The plan revolves around the experience of building the plan and the sharing of responsibility of developing and implementing the plan 14
