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About VIT University Important dates Submission of Abstract: 25th October, 2016 st Acceptance of Abstract: 1 November,...

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About VIT University

Important dates Submission of Abstract: 25th October, 2016 st

Acceptance of Abstract: 1 November, 2016 Full Paper Submission: 21st November, 2016

Target Audience We welcome the Academicians, Industry experts, Entrepreneurs, Consultants, Management practitioners to a brave new world where social media has become the defacto second nature of all human with access to the internet.

Guidelines to Authors The abstract should be submitted which is not more than 300 words with 4-6 keywords. Abstract should be sent as a single word document only in Times New Roman (font size 12) . Full paper should be within 6000 words including references. APA style of references must be followed with 1 inch margins on all four sides. The spacing's of 1.5 should be followed throughout the paper.

Submission of Paper Kindly submit your Abstract and Full paper in word document to [email protected]. Full Paper need to submitted along with the Registration Form and Fees.

Registration fee Industry Participants/ Practitioners : Rs.1500/Academicians: Rs.1200/Research Scholars/Students: Rs.750/The registration fee includes Conference Kit, Certificate, Lunch and Refreshment during the day of conference. Mode of payment: Payment may be made in the form of DD/Cheque drawn in favour of Registrar, VIT University, Vellore. 632-014, payable at Vellore.

VIT University, one of the Premier Institutes in Tamil Nadu was established in 1984. It is a major, comprehensive, student-centred research University dedicated to excellence in teaching, research and service. The University was established with the aim of providing higher education at par with international standards. The campus has a cosmopolitan atmosphere with students from all the corners of the globe. Our Memoranda of Understanding with various international universities is our major strength. VIT University is the first Indian Institute to get International Accreditation from IET and EI (UK). VIT University has obtained the highest possible grade of "A" from NAAC during the reaccreditation process in 2015. VIT is ranked No.7 Private Management Institution by MHRD, Government of India (NIRF-2016 ranking)

A National Conference on Leveraging Social Media for Success in the 21st Century Society (December 10th 2016)

Organizing committee Chief Patron Dr. G. Viswanathan Founder and Chancellor Mr. Sankar Viswanathan Vice President

Patrons

Dr. Sekar Viswanathan Vice President

Mr. G.V. Selvam Vice President Co-Patrons Dr. Anand A. Samuel Vice Chancellor

Dr. S. Narayanan Pro-Vice Chancellor

Dr. V. Raju Pro-Vice Chancellor

Advisor Dr. D. Ashok Dean VIT Business School

Conference Directors Dr. R. Indradevi Dr. A.S. Sathish Associate Professor Associate professor VIT Business School VIT Business School

Organised by VIT Business School, VIT University, Vellore Conference Directors

Dr. R. Indradevi Associate Professor, VIT Business School, VIT University, Vellore- 632 014. Tamilnadu. Mob.: +91 9791693332 E-Mail: [email protected] Dr. A.S. Sathish Associate Professor, VIT Business School, VIT University, Vellore- 632 014. Tamilnadu. Mob.: +91 9486979270 E-mail: [email protected]

About VIT Business School VIT Business School is one of the India’s leading center for management education which was started in 1994. It focuses on making the MBA graduates versatile and innovative in line with the current and the emerging industry requirements. International academic partnerships are established with University of Michigan, University of Massachusetts and many more. The school offers courses on Doctoral degree in Management, Master of Business Administration (MBA) and Bachelor of Business Administration (BBA).

About the conference Social media is the gold rush of the 21st century, creating a widespread social fever that has left many brands clambering to get in at the ground level for fear of missing out on something “big.” Even a handful of years ago, little thought was put into social campaigns. Indeed, most companies assigned social media management as an adjunct task to existing business positions. Now, there are dedicated jobs to strategize, create, and monitor social campaigns. Businesses have collectively taken a step back to assess how the various social media platforms align with their goals and ascertain the best way to approach engagement with customers where they are. However, not all platforms are created equal. Some specialize in graphics; some are fast-paced, while others are more professionally grounded. Each has their own unique personality and specific benefits for businesses. If we have learned anything from social media over the past few years, it is how dynamic the social ecosystem has become – whether it’s a platform change with a simple app update or the introduction of a new channel that makes others feel obsolete. In the face of constant change, it’s important to stay positive and note the myriad of possibilities with social media. By implementing relevant campaigns and participating in the conversation as an equal partner, organizations can leverage the social media for-

- competitive advantage. Brands strive to be relevant and meet their customers where they are, which is what makes social media so unique.

The analysis of society  Learning and connected communities

Conference Tracks

 Government policy

The below mentioned topics are only indicative and not exhaustive.

 Public / private spheres

Businesses and organisations

 Digital divide  Legal issues

 Enterprise social network

 Privacy and security

 Business Creation

 Social network analysis·

 Customer service

 Social Quotient Development

 Image Building

 Identity Crisis

 Recruitment and job seeking

 Political Maneuverings

 Big Data and analytics

 Instant Gratification

 Reshaping Culture and Structure

 Cyber Bullying

 Transformation and Innovations instigator  Employee/Customer Focus (Engagement, Empowerment, Commitment)  Productivity - Boon or Bane

Education  Technology-enhanced learning  Feedback and assessment  Formal and informal learning  Student Learning Networks - Collaborative Learning  Non-Cognitive Behavioral Skills Development  Idea Generation  Gamification - Incremental Rewarding

Conference Publication All accepted papers will be published in the conference proceedings in USB with ISBN number. Papers which are rich in academic/ research content will be published in ‘Sona Global Management Review’ - A Quarterly International Journal listed in Ulrich International Directory and in EBSCO Publications (Business Source Complete).

Best paper Award One paper in each track will be selected as best paper for its outstanding contribution and will be awarded with a certificate and memento.

A National Conference on Leveraging Social Media for Success in the 21st Century Society (December 10th 2016) REGISTRATION FORM

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